Bevo

Bevo, a Longhorn steer, is the University mascot. Stephen Pickney (LL.B. 1911) spearheaded a movement to provide a live mascot for the University of Texas, collecting $1 each from 124 alumni. Thanksgiving Day, 1916, the frightened Bevo was dragged on to the field and formally presented to the students. This first mascot was branded by Aggies with "13-0" which was the score of the A&M victory the year before, but it is not the reason for the steer being named Bevo. The Dec. 1916 issue of the Texas Exes Alcalde magazine contained an article by editor Ben Dyer that described the Thanksgiving game and The University's new mascot, stating: "His name is Bevo. Long may he reign!" Bevo was the name of a "near beer" sold by Anheuser-Busch during prohibition, but Bevo the mascot most likely got his name from a naming fad spurred by Gus Mager's popular comic strips where the character's names were their personality trait with an "o".The mascot, being a beeve, was fittingly named Bevo.

http://www.music.utexas.edu/LonghornBand/History/Traditions.aspx